Sports: Desmond Elliot, Others Call for ‘Early Start’




A Lagos State lawmaker, Desmond Elliot; the Executive Chairman of Lagos State Sports Council, Dr. Kweku Tandoh and a former President of the Athletes Federation of Nigeria (AFN), Mr. Toni Urhobo have advocated the articulation of programmes that would encourage and support kids who are talented in different sports.
They made the call at the closing ceremony of this year’s Cowbell Football Academy Summer Camp held at the National Stadium, Surulere, Lagos on Saturday. The three-week camp, which is sponsored by Cowbell milk, the flagship brand of Promasidor Nigeria Limited, drew participation from young football talents between 4 and 18 years of age in different parts of Lagos and beyond.
The stakeholders also commended Promasidor for its commitment towards developing young sports talents, calling on other private sector players to emulate the company and show sufficient support to the growth of the country’s sports.
Speaking at the event, Elliot, who is also a Nollywood star, said Promasidor deserved honour for playing a lead role in the development of football talents through the sponsorship of Cowbell Football Academy. The member of the Lagos State House of Assembly for Surulere 1 constituency stated that Nigeria could not grow its sports sector unless it made deliberate attempts to develop its young talents at their tender age.
He said: “We need to realise that government cannot do everything. What is required is an enabling environment to encourage programmes such as Cowbell Football Academy. Initiatives like this do not only encourage young talents but also keep them healthy. I encourage other corporate organisations to emulate what Promasidor is doing. The company has been doing this for years. It deserves an award.”
According to Tandoh, Nigeria could only leverage the developmental benefits of sports by taking the sector to the grassroots and the schools. He said Cowbell Football Academy had, over the years, demonstrated how young talents could be nurtured.
“We are beginning to see the results of the investment Promasidor has made in Cowbell Football Academy. If we don’t get it right at the foundational level, there is little or nothing we can do at the elite level. Everything we need to do in terms of discipline, attitude and development for those who will be great sports men and women has to be done at the foundational level. And we are glad that Promasidor is doing this,” Tandoh noted.
On his part, Urhobo said that Nigeria had not been able to get its sports development right because it failed to pay attention to grassroots development.
“It is at the academy level that we can get the best trainers in sports. Sports is the biggest employer of labour but we must do it right. It is cheaper to invest in local academies than to source ready-made talents abroad. So, we commend Promasidor for its commitment in this regard,” Urhobo pointed out.




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