One Lagos Fiesta’ aims at deepening customer engagement – NB Plc

The Marketing Director, Nigerian Breweries Plc, Mr Emmanuel Oriakhi, says the “One Lagos Fiesta’’ is aimed at deepening customer engagement among music lovers in Nigeria.

Oriakhi said on Tuesday in Lagos that the event was also meant to thrill fans with an unforgettable culture, arts and music spectacle.

“Nigeria’s premium beer brand, Star Lager Beer, thrilled fans with an unforgettable culture, arts and music spectacle at the One Lagos Fiesta in Eko Atlantic, Ikeja, Badagry, Ikorodu and Epe from Dec. 24, 2018 to Jan. 1.

“Designed to bring excitement, energy and entertainment, the eight-day, non-stop celebration featured great live performances and special appearances from Nigeria’s biggest music stars at the different venues in Lagos.

“The New Year countdown had excited consumers that thronged designated locations to enjoy a night of music, arts and culture as they witnessed the energetic performances from Nigeria’s biggest superstars.

“As the MC entertain the audience, fans participated in games and a raffle draw, with the winners awarded instant prizes including a brand new car courtesy of Lagos State, among several others, ‘’ he said.

Oriakhi said that Star Larger beer took pride in delivering highly-engaging and memorable moments to its consumers nationwide and was determined to keep upgrading experiences for its fans through the One Lagos Fiesta.

He said that the organisation had a few more exciting activities lined up for fans this new year and was truly delighted to be part of the festivities.

“To continue deepening customer engagement among music lovers in Nigeria, Star Lager has provided the ultimate Star experience with One Lagos Fiesta like the Wizkid VIP Experience, Olamide Live In Concert, Burna Boy Live, Warri Again and Uli Music Festival.

“The iconic Nigerian brand and product of Nigerian Breweries Plc, which is Heineken International Company, has enjoyed decades of success since its launch as the first indigenous Nigerian beer brand in 1949, ‘’ Oriakhi said.

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