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Integrity Productions Dumps Yoruba Movie Market, The Arena

Busayo Odu

Busayo Odu, CEO Integrity Productions

One of Nigeria’s foremost independent movie and music video marketing companies, Integrity Productions has distanced itself from the popular Yoruba movie market called The Arena, at Oshodi, Lagos, Nigeria.

The information was posted on the social media by its Chief Executive Officer, Busayo Odu on Thursday, September 28, 2017.

Although no reason was given for the sudden desire to withdraw Integrity Productions from the Arena.

However, industry feelers have it that the firm’s decision may be the result of its age-long battle with the Yoruba Video Film Producers/Marketers Association of Nigeria (YOVIFPMAN) over its insistence that it should be allowed to operate as an independent outfit in the sales and distribution of yoruba related movies and musical videos and audio CDs.

Both Busayo Odu of Integrity Productions and the president of Yoruba Video Film Producers/Marketers Association of Nigeria (YOVIFPMAN), Abdullahi Abdulrasaq, could not be reached for comments as at press time.

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